Performance-Aligned Growth. Shared Accountability. Real Ownership.
Joel M. Winston & Company offers Revenue Partnership services for organizations that want growth—but don’t want to gamble on traditional sales hires or advisory-only consulting.
This is not sales outsourcing.
This is revenue ownership with aligned incentives.
What a Revenue Partnership Is (and Isn’t)
A Revenue Partnership is a performance-aligned engagement where I take direct responsibility for revenue outcomes in a defined scope.
What it is
- Shared accountability for growth
- Incentives aligned around results, not activity
- Executive-level involvement in revenue strategy and execution
- Ownership of deals, partnerships, and pipeline development
What it is not
- Commission-only sales contracting
- Lead generation without accountability
- Advisory sales consulting
- A fit for every organization
This model is intentionally selective.
How Revenue Partnerships Work
Revenue partnerships are structured to reduce risk and increase focus.
In a typical engagement, I:
- Assess the revenue model and market fit
- Clarify the offer, pricing, and deal structure
- Design or clean up the pipeline
- Support or lead deal execution
- Develop partnerships and growth channels
- Report on revenue performance and progress
The goal is not short-term wins—it’s durable, repeatable revenue.
Engagement Structure & Economics
Revenue partnerships typically include:
- A modest base retainer to cover executive involvement
- A performance-based component tied to net new revenue
- Clear definitions of scope, attribution, and success
Typical Structures
- Base retainer: $3,000–$6,000/month
- Revenue share or success fee: 5%–12% of net new revenue
- Minimum engagement: 90 days
Final terms are set after qualification and diligence.
When This Model Works Best
Revenue partnerships are a strong fit when:
- The product or service is proven
- There is a clear buyer and use case
- Leadership is decisive and responsive
- There is transparency around data and performance
- Growth is a priority, not an experiment
This model works especially well for:
- SaaS and tech-enabled services
- Professional services firms
- Founder-led companies with closing bottlenecks
- Organizations exploring partnerships and channel sales
When This Model Does Not Work
Revenue partnerships are not a fit when:
- The offering is unproven or not market-ready
- Pricing, delivery, or positioning are unclear
- Leadership is unwilling to change how sales happens
- Decision-making authority is fragmented
- The expectation is “guaranteed revenue”
Shared accountability requires shared commitment.
What You Can Expect From Me
As a revenue partner, I bring:
- Executive-level judgment and involvement
- Direct participation in revenue strategy and execution
- Clear communication and reporting
- Discipline around process and prioritization
- Focused attention—limited concurrent partnerships
I do not operate as a volume sales resource.
I work with a small number of partners at a time.
What I Expect From You
Successful partnerships require:
- Transparency and access to data
- Clear decision-making authority
- Willingness to act on recommendations
- Alignment on goals, messaging, and priorities
This is a partnership—not a handoff.
Next Step
Revenue partnerships begin with a qualification conversation to determine fit, readiness, and alignment.
Not every organization qualifies.