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Cloud marketing is the process of marketing your goods and services online through integrated digital experiences specialized for individual end users. The aim is to use advertising methods to target customers via online applications. Cloud marketing enables a business to decrease the cost of marketing and increases efficiency. Customisation allows a business to creatively use interactive means to create relevant and effective advertising to target consumers. Cloud marketing enables a business to reach customers when and where required.
Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. Mobile marketing is activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
Social media marketing is the use of social media platforms and websites to promote your product or service allowing you to address a range of stakeholders including current and potential customers, current and potential employees, media, influencers, and the general public. Effective use of social media allows customers and Internet users to post user-generated content rather than use marketer-prepared advertising copy. Social media marketing can be used effectively by businesses, not-for-profit organizations and government organizations.